
Play & Glow
Beef & Apples
Give your dog Play & Glow — a rich, naturally balanced recipe made with premium beef and crisp apples. Packed with protein for strong muscles and antioxidants for a healthy glow.
Real ingredients, gently cooked and sealed in glass jars. A daily ritual that turns mealtime into the best moment of the day.
Build your plan
Recipes and portions designed around the unique needs of small dogs.
Portions, nutrition and jar size crafted specifically for toy & small breeds.
Glass jars, a branded spoon, and a moment of care — feeding that feels as good as it nourishes.
Four complete meals, each with a single protein source. Click to explore ingredients, composition and nutritional analysis.

Beef & Apples
Give your dog Play & Glow — a rich, naturally balanced recipe made with premium beef and crisp apples. Packed with protein for strong muscles and antioxidants for a healthy glow.

Lamb
Give your dog Warm & Cozy — a gentle, human-grade recipe made with real lamb. Tender lamb provides easy-to-digest protein, naturally supporting a healthy, balanced tummy.

Turkey
Give your dog Light & Lively — a lean, gently cooked recipe made with turkey and a touch of apple. Light and easy to digest, with naturally occurring taurine for heart health.

Horse & Pumpkin
Give your dog Calm & Care — a gentle, human-grade recipe made with real horse meat and fresh pumpkin. Lean horse provides easy-to-digest protein, while pumpkin naturally supports a healthy, balanced tummy.

For demanding dogs
A fussy dog is rarely a whim. It's usually smell, taste, and what happens in the stomach. We built the recipe to work on all three at once.
Meat is the base, not an addition — in every recipe except horse, which is deliberately lighter.
The most nutrient-dense organ and a natural flavour enhancer. Without it the appetite is never quite the same.
Omega-3 for skin, coat and joints — inside the jar, not only in the advertising.
Protein broken down by enzymes, over 90% digestible. Light on the stomach and it lifts the smell of the food considerably.
Over 38% fibre from yeast. We don't add bacteria — we feed the ones your dog already has.
It tempts by smell while letting us stay on a single meat source — less risk for sensitive dogs than the chicken liver hydrolysate everyone else uses.

Separately we picked the best raw material we could find: pure Norwegian salmon oil. A few drops over the food — for coat, skin and joints. Often the shortest route to an empty bowl.
The difference you can see, smell and feel.
Gently cooked fresh ingredients are easier to digest than processed kibble.
Quality proteins and natural fats support healthy skin and a beautiful coat.
Real nutrients mean real vitality — visible from the first weeks.
Precisely portioned meals help maintain an ideal body condition.

Transparency from kitchen to bowl.
Human-grade meat and vegetables you can recognise in every jar.
Briefly heated to eliminate bacteria while preserving maximum nutrients and flavour.
No plastic, no freezer needed. Shelf-stable glass jars that keep food fresh naturally.
Every ingredient listed. No fillers, no artificial additives, no mystery.
And their even happier humans.
"Milo refused everything before Zoozy. Now he runs to the kitchen when he hears the jar open."
Sophie & Milo
Chihuahua
"Her digestion improved within the first week. No more sensitive tummy issues."
Anna & Biscuit
Yorkshire Terrier
"Coco's coat has never been this soft. People always ask what we feed her."
Laura & Coco
Maltese
"The ritual of opening a glass jar and serving with the spoon — it's become our favourite moment."
Marc & Peanut
Dachshund